WA Primary Health Alliance (WAPHA) has unveiled a refreshed visual identity that builds on the strongest and most recognisable elements of the existing WAPHA brand.
At its centre is an evolved version of the network motif, reflecting the connections WAPHA helps foster across the health system. The design also incorporates a subtle nod to the role of data and insights in informing better health care planning and outcomes.
Chief Executive Officer Bernadette Kenny said the refresh reflects the way stakeholders already know and engage with the organisation.
“Our stakeholders know us as WAPHA. This refresh builds on that recognition, creating a clearer and more consistent identity that better reflects who we are and the work we do across Western Australia, as part of the Australian Government’s PHN Program.
“While our visual identity has evolved, our purpose remains unchanged. We remain focused on working alongside communities, health care providers, government and partners to improve health outcomes for Western Australians.”
The refresh strengthens consistency and recognition across WAPHA’s communications and partnerships, while maintaining the organisation’s established purpose, role and strategic priorities.