WA Primary Health Alliance
has a fresh look

A new external sign has been unveiled outside WA Primary Health Alliance’s Perth office to reflect the organisation’s refreshed branding.

The sign, located on the corner of Great Eastern Highway and Tanunda Drive in Rivervale, shows the organisation’s updated logo in which the acronym WAPHA is replaced with the full WA Primary Health Alliance name and new tagline, ‘Better health, together’.

Our CEO Learne Durrington explained the changes were intended to better explain our purpose, who we are and why we matter.

“It also signals our strong focus on partnerships, as we know we cannot achieve our vision of improved health equity for Western Australians alone,” Learne said.

“We can only deliver better health, together when we work alongside GPs, service providers, allied health professionals, community and government, to name but a few.”

Learne Durrington with the new WA Primary Health Alliance sign
CEO Learne Durrington, with the new WA Primary Health Alliance sign

Another element of the brand refresh is to use colours that make the services we fund easier to identify for GPs and others who refer patients and clients to those services.

“In addition, we have taken the wonderful artwork developed for our Reconciliation Action Plan by artist John Walley, titled Koorn Koorl Danjoo (Coming Together), and used its symbology to represent the different regions of Western Australia as part of our branding,” Learne said.

“The updated branding is being rolled out through our regional offices across Western Australia, from Albany in the south to Broome in the north, to increase awareness of our presence and work across the state.”

WA Primary Health Alliance’s state-wide structure and strong partnerships give us the opportunity to shape a health system that is fit for the future.

Our role is to work with our partners to develop a health system that works for people, ensuring they can access excellent care closer to home. We do this by looking system-wide at gaps and identifying opportunities to improve the way things work.

We then invest in important primary healthcare services and encourage innovation in the delivery of care.

We help those at risk of poor health outcomes by addressing health inequity and improving access to services that transform and save lives.

To find out more about us and our work, visit https://www.wapha.org.au/

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